The Copywriter Igniter™
Get paid $2,500 to write 10 emails by adding "launch copy" to your menu of copywriter services
"ANYTIME you have an opportunity to work with Katelyn -- do it. She's the best copy coach in the biz. (And I've tried 'em all.)”
- Rachael Darden
WRITING FOR A LIVING and MAKING GOOD MONEY aren’t exclusive
In fact, when you’re writing for online course creators, they kinda go hand-in-hand.
Apologies to your Great-Aunt Linda and all, but if you’ve got a feeling this “copywriting thing” could be more than a struggling-writer’s-life…
You’d be right.
Copywriting for online course creators – is one helluva lucrative career.
(more on that in a min)
Tell me if one of these sounds familiar:
YOU’RE AN EMERGING WRITER WITH LITTLE-TO-NO EXPERIENCE AND…
You’ve heard about copywriting and think this might be the perfect career path for you. But aside from binge-watching YouTube videos and wondering which “guru” you should listen to — you have no idea where to start.
You’ve dabbled in research. You’ve checked out possible copywriting programs. You’ve downloaded books about persuasion to your Kindle account. You’ve joined Facebook groups where welcoming freelancers handed you one hunk-of-a-PDF called “Breakthrough Advertising” which sparked your next panic attack… “how can I possibly read this whole freakin’ thing when I only have my lunch break to devote to this?” So you closed the tab, and freaked out about all the types of copywriting out there, thinking you have to learn them all (you don’t).
You don’t have a portfolio, and the thought of trying to get your first client without one makes your stomach turn upside down.
You KNOW you’ve got writing chops —
might as well get paid for it, right?
I mean, it’d be a heckuva lot better than your current snooze-fest job that rakes in a measly $17 per hour (seriously, your talents are worth SO much more than that).
You need someone in your corner, teaching you exactly what you need to feel confident getting your first client.
Someone who gives you copywriting frameworks you use to knock their deliverables outta the dog park. Someone who helps you create a career that puts you 100% in the driver’s seat — using writing skills you’ve got down to a science.
"If you're interested in learning how to work with course creators as a copywriter, Katelyn is the vibe" ⤵️
"As a newbie it’s hard to know where to begin. This is why I love working with Katelyn. She’s in the trenches folks, meaning that you have a rare opportunity to work with a mentor that isn’t so far removed from the process. She knows how to get clients and she knows how to coach you on copy creation for today and the future.
Katelyn is patient and empathetic when working with her students. You’ll love the attentiveness. So join, because if you’re interested in learning how to work with course creators as a copywriter Katelyn is the vibe.”
- Ryan Thompson
OR MAYBE YOU’RE AN EXISTING WRITER…
Sure, you’re “officially” writing, but you kinda hate the niche. Giant tech companies? E-commerce? "Thank you, next."
Or maybe you're working for peanuts on Upwork. Which means you’re filled to the brim with low-paying clients. But your savings have nothing to show for it. (So much for adding even 1 semi-luxe item to your groceries this week).
You’re booked out with paying clients, but it’s mostly all content creation like social media posts you guess your way through and only invoice $100 for even though they take forever. If you’ve got the coveted monthly-recurring-income retainer on lock, it’s starting to feel “not worth it!” because...
Your clients treat project requests like free-for-alls. (“Oh, you want 3 new blog posts by tomorrow?” Gah!) You’re SO DEEP in their disorganized business it’s stressing you out. Being their copywriter on call is NOT what you intended. Neither are copy projects that drag on for 3 months because turning around edit requests is like pulling teeth …
And even if you’ve been dipping your toe into writing for online course creators, charging those big rates without someone to give you feedback on your work before deadlines feels like you might as well just submit yourself as a case study for the “Scam Goddess” podcast.
Maybe you’ve thought about joining a business mastermind but what if you’re the only copywriter there? And it’s basically all coaches. So while you’d get helpful advice about marketing, you’d still be on your own to get the information you actually need. Likee….
any of this stuff I could help you with…
✨ tacking "launch copy" onto your menu of services
✨ teaching you how to write a killer sales page that sells someone's course
✨ creating one spiffy launch package so your offerings aren’t a free-for-all that’s got you customizing every proposal
✨ upselling your current clients into launch packages that pay your bills better
✨ fixing up your voice of customer research process so your copy writes itself (especially when you're writing for a course creator who teaches a topic you know zilch about)
✨ scaling to the $10k level even if you don’t want to hire junior writers
✨ learning the down-to-a-science copywriting techniques that stand a chance of converting so you feel confident AF leading your client’s next launch
✨ setting up your copywriting business, legally (yep, I had a real attorney record a video training specifically for copywriters.)
"I landed $24k in new projects using her proposal and pricing strategies" ⤵️
"Katelyn has honestly blown all of my expectations out of the water. After working together for about a month, I landed $24K in new projects using her proposal and pricing strategies... and I haven't even completed all the lessons yet!
I had a moderately successful copywriting business before, but my previous experience was NOT in conversion copy -- which is so crucial if you want to write for coaches and course creators. (Truthfully, I didn't even realize how much knowledge I was missing before taking the Copywriter Igniter).
The lessons, strategies, and resources that Katelyn shares have brought me so much closer to having a freelance business I actually love. I’m incredibly grateful to have found her!”
- Nicole Cloutier, Copywriter & Email Strategist
You’re burnt out and barely scraping by on the budget you purposely overspend because #impossible
BUT you’re down to try a lot.
Anyone scrolling your Insta sees you delivering value – you know your stuff at least semi-confidently!
What’s more, you’re constantly learning how to develop this freelance biz into a thriving career.
Learning to master your Zoom call experience so you look profesh for high-paying clients? You’re into it.
Getting busy creating visibility online? Count. you. in.
Lookatchu, fishie. Ready to do the scary stuff (that I promise is not actually that scary).
You’re pretty dang ambitious already. But if you wanna live that “work less, earn more” life this year…
You’ll want an expert mentor to help you ditch the $500 retainer for $2500 projects (in a more profitable niche), and give you the peace of mind that comes with being coached in a small group setting of other writers...
ones who could very well refer YOU to their clients when they're all booked out.
“But is writing for online course creators REALLY that lucrative?”
Yep.
I said it. I meant it. It’s why I want you to write for them.
Here’s the deal with online course creators: the copy you write for them is called conversion copy.
Conversion copywriting is persuasive writing that gets people purchasing stuff online.
Conversion copywriters write stuff like sales emails, sales pages and landing pages (no worries if you aren’t familiar with these terms yet. That's what module 1 is for).
A content writer, on the other hand, ... they write stuff like blog posts, and social media captions. Stuff that doesn’t directly make money, but instead — contributes to their client’s long-term nurture strategy.
Anywho.
When you become a conversion copywriter, you’re mainly writing to sell stuff (it’s actually super fun. And not sleazy like you might think).
And here’s the kicker…
Since conversion copy makes your client money
— they’re willing to pay you $1,000s to write it
You see…
During an open-close launch, an online course creator might make anywhere from $15k to $100k (and beyond) during ONE WEEK.
And they cannot do that without the copy you write for them. Which is why they’re willing to pay you this for starters ⬇️
5 webinar invite emails: $1,000
8 webinar show up emails: $1,500
10 promo emails: $2,500
There's more you can charge a hefty penny for.
But you get the gist.
Idk about you but it sure beats the panel recaps I used to spend 10 hours writing and only got paid $250 for.
Online course creators are willing to pay good dough for a copywriter like you…
One with the magic je ne nais quoi of creativity, the *chef’s kiss* writing chops, AND the marketing savvy their launch requires.
It’s hard to teach the first two, but if you’re reading this? You’re already there.
The rest you can learn.
And I’d love to be the one who teaches you. Because I happen to give a crap about making sure writers save for retirement, support themselves, buy a house — and all the other fun stuff that really matters.
So why aren’t more writers focusing exclusively on writing conversion copy for course creators?
Oh, the DRAMA of these stories we tell…
STORY 1: The copywriting world is oversaturated.
No it's not. The digital world is your oyster. When you write for course creators, you’re no longer confined to the businesses who line the actual Main Street – your net of potential clients extends to EVERYONE on the internet (seriously, there are DROVES of people to work with in Canada, the US, Australia, and the UK, to name a few).
You want some hard number data? Here’s a fun stat: For 2020 alone, the growth of online education reached over $200 billion. By 2026, it could rise to $376 billion. Point blank, there’s clients a-plenty for us all. Rejoice.
STORY 2: You have to learn EVERYTHING in the launch copy world before you begin.
No you don't. To get started, you really only need to learn 3 key email sequences and maybe a sales page if you find you enjoy writing them. You can offer these same deliverables using the same persuasion techniques for every new client. They all need them!
And if you want to add welcome sequences, evergreen funnels and flash sales to your service menu — I'll teach those to you too.
STORY 3: As a launch copywriter, you are responsible for the revenue of your client.
As much as our clients need us, our copy is really just one piece of the big puzzle of their business. We copywriters have this inflated fear that our copy is 100% the key to whether our client’s launch is a success or not, but it’s not. Copywriting is 1 piece of the Success Ecosphere. And the Success Ecosphere includes a dozen other factors a copywriter has no control of. Course creators know that. And if they don’t, I teach you how to explain it to ‘em during your discovery call training in module 3.
The good news?
No one can change your life but you...
The better news?
Creating a life where your writing chops equal big buck...is one "sign me up" click away.
"I booked a $5k client within a single month of starting" ⤵️
“ I don’t have enough room on this page for all the incredible things I have to say about Katelyn and the Copywriter Igniter
Her course is broken up into bite sized pieces that are divided into even smaller individual steps that help rid you of all your imposter syndrome and anxiety and get you from an inexperienced copywriter to booking your first client (in my case I booked a $5k client within a single month of starting the Copywriter Igniter!!).
I’ve experienced teachers who talk AT you rather than TO you and can make you feel like you’re incompetent, but Katelyn holds your hand each step of the way - not only as a teacher - but as a friend. I’ve been able to get life-saving feedback to keep my writing strong and my clients happy.
She is incredibly skilled as a writer and a teacher and I couldn’t recommend her enough to anyone looking to kill it at the copywriting game and get high-paying clients.
- Roxanne Dutch, Conversion Copywriter + Email Strategist
Introducing...
The A-Z toolbox for becoming a $2500-per-project copywriter, writing launch copy for course creators
A chance to let your writing chops make you money.
A work-life balance that equals actually being in LURVE with your job, aaaand still spending quality time with your family or that relationship thing you’re not gonna label (for now).
The freedom to decide WHEN you want to work, WHERE you want to work, and WHO you want to work with.
A ban on money stress – where paying the bills, saving for retirement, buying a house, or taking a spur-of-the-moment European vacay (been there, done that, highly recommend) are all options as part of a normal life.
The power to make a positive impact in the world, by supporting businesses run by absolute sweethearts.
A fabulous new writing career as a launch copywriter for online course creators where you charge $7,500 writing emails for ONE client.
Katelyn here! I'll be your coach
Like so many writers, I learned early on that my strength lay in words.
But it still took me a literal DECADE to figure out where I fit.
Me and my theatre degree always landed in someone's marketing department, mostly stumbling my way through email campaigns — with no real training.
One day I scored my "dream job" working as the in-house copywriter for a wild NYC start-up. But though the mission was beautiful,
and I got to write for sick partnerships with Nike, AmEx, the Country Music Awards, and Tropicana — the long hours required left ZERO time to get my single ass on a date 🤣. Never mind snuggle my future puppy.
So I quit my job. And secured $15,750 worth of contracts in the first 9 days.
For 6 years, my copywriting business has thrived.
I've helped 7-figure course creators generate $300k launches and hit million-dollar years. I even smacked my tush down on that coveted $100,000 benchmark by year 2 of biz.
But in March 2022, I fired all my clients so I could revamp this course.
Because I give more shits about teaching freelance writers to create profitable businesses, writing for clients who are absolute sweethearts. And making sure they’re compensated more handsomely than Doc Iggy (#instacrush) while doing it. 😍
“I raised my rates and charged one of my dream clients $2,500 for a webinar invite and show-up sequence — and got a yes this morning. Yep, so embarrassed to say what I was charging beforehand!”
- Tori Autumn, Copywriter (who went on to speak on Jenna Kutcher's Goal Digger podcast)
"The Copywriter Igniter is by far the best online course I've been a part of.
If you're a newbie copywriter who wants to learn the ropes of conversion copywriting while building your business, get off the fence and start taking action with this program that quite literally, changed my life.”
- Sanjana Behera, Conversion Copywriter and Email Strategist
"Being mentored by Katelyn has been pure GOLD. From the get-go of the mentorship, I felt supported. Every coaching call was tailored to exactly where I was or what I’d been dealing with that week. From onboarding clients to discovery calls and swipe files, the mentorship is jam-packed with resources and templates.
The copy critiques are the cherries on top. Being able to get every piece of copy I’ve written critiqued by Katelyn is priceless. The copy critiques are so in-depth. Katelyn takes her time not just to tell you what to change or how to phrase something differently but also why.
This mentorship is by far THE BEST coaching I’ve ever done. So if you’re on the fence about her mentorship, do it. It’s worth every penny (and more!).”
- Veerle Van den Acker
"Katelyn has been an incredible mentor. She's extremely kind and truly cares about my success. She's so incredibly generous with her time and is a wealth of knowledge. She's happy to share everything she knows and provide resources whenever she can. She gives in-depth copy reviews that are just full of impressive gems to take your copy to the next level and help you think more strategically.
What has impressed me the most is Katelyn's natural ability to meet me wherever I'm at without judgment - yet give me the kick in the pants I need to make progress! I've worked with other coaches and coaching with Katelyn has by far been the best experience I've had. She's a born coach who beautifully combines mindset work with strategy and equips you with the tools and specific action steps you need to put ideas into action. I have absolutely loved working with her!”
- Karen Michail, Conversion Copywriter
“ Working with Katelyn was the best decision I made.
The information provided can be used in Copywriting and everyday life. I left the mentorship feeling confident about gaining my next client. The mentorship also helped me progress in my day job, since we focused so much on writing. Katelyn also makes it known to not be scared to charge your worth. ”
- Naima Kittrell
“ The day before I handed in my resignation at school (I was a teacher), I took a risk by booking a call with Katelyn. She listened to my panic, she reassured me and gave me actionable, clear steps to follow to propel my business. She didn't try to pitch or push me. I was shocked at how kind she was.
Every time something happens that I find tricky to handle, she's the first person I go to. And every single time, she gives me golden advice. She reassures me, tells me that my confidence needs to grow and confirms my value & worth. Genuinely, I don't think I'd be the copywriter I am today without this fantastic woman.”
- Ami of Amiwrites.com
You're 2 minutes away from instantly accessing all this 👇
Click the upside down arrow thingy below this giant box to see every video training.. 😝
- All about a course launch (3:46)
- What you need to know about webinars (7:00)
- How to write a launch promo calendar [for a webinar] (9:46)
- What if my client doesn't launch with a webinar? (8:08)
- How to write a launch promo calendar [ for a 3-day challenge] (6:35)
- An overview of the 3 launch sequences [webinar invites] (13:40)
- An overview of the 3 launch sequences [webinar show ups] (13:32)
- An overview of the 3 launch sequences [promo emails] (19:46)
- How to coach your client to pick launch bonuses that HELP your copy (17:26)
- What’s evergreen vs live launching? (6:27)
- What if my client sells via a mixed strategy [evergreen AND live launching?] (5:20)
- What if my client sells via a video series? (4:35)
- How to find course creators [using Instagram] (16:32)
- How to find course creators [on sales pages + websites] (5:12)
- 8 things to have in place before you start networking w/ course creators (3:25)
- Setting up a professional-looking email you don’t have to pay for (4:50)
- Creating your #1 selling tool: your pricing menu (20:13)
- Creating authority via Instagram
- What to post on IG [guest training with Pragati Aggarwal] (61:27)
- 8 Methods for building a network of people you can pitch [workshop] (64:51)
- Whipping your portfolio into shape (9:47)
- A rundown of all the software you need as a copywriter (7:46)
- Critical intake Qs to include in your discovery call appointments (7:23)
- Cold Emailing 101 [with a script!] (13:22)
- Cold Emailing 101 [follow up scripts + when to reply via video] (6:45)
- 5 tips for running discovery calls (9:23)
- How to run a 4-figure discovery call [pleasantries + golden transition phrase] (5:38)
- How to run a 4-figure discovery call [10 questions] (20:44)
- How to run a 4-figure discovery call [pricing, process + next steps] (8:32)
- Where to get your copywriting contract
- Intro to voice of customer data (10:25)
- [VOC data] getting your clients to connect you to students (7:46)
- [VOC data] 19 questions to ask on customer interviews (18:55)
- [VOC data] survey questions (8:53)
- [VOC data] mining in Facebook Groups (14:01)
- [VOC data] mining in Amazon book reviews (8:19)
- [VOC data] mining with Loom requests + via Instagram (7:13)
- [VOC data] how to organize it [w/ Voice of Customer Data Library template] (14:20)
- [VOC data] how to weave VOC into your copy (14:56)
- How to write your avatar info [intro to the 7 steps] (6:10)
- [Avatar] step 1: writing the basic info (5:25)
- [Avatar] step 2: writing the relevant info (8:29)
- [Avatar] step 3: painting the picture of their perfect life (4:25)
- [Avatar] step 4: writing their tipping point (4:50)
- [Avatar] steps 5 + 6: five biggest fears + desires (4:57)
- [Avatar] step 7: writing what's special about them (6:21)
- Writing your transformation (9:08)
- How to distill your must-know messaging [an intro] (6:14)
- Distilling your must-know messaging [soapbox arguments] (21:01)
- Distilling your must-know messaging [myths] (8:22)
- Distilling your must-know messaging [street cred + unique features] (13:11)
- Distilling your must-know messaging [testimonials] (15:24)
- Getting ready to write: an intro [watch this first!] (4:20)
- Webinar Invite #1 [The Antidote] (15:21)
- Webinar Invite #2: [Take a Stand] (11:53)
- Webinar Invite #3 [The Confusion Clearer] (8:24)
- Webinar Invite #4 [The Crappy Advice Email] (11:12)
- Webinar Invite #5 [Last Call] (10:55)
- Webinar Invite #5a [Last Call - Cart Open Announcement Hybrid] (12:56)
- Adjusting webinar invites for challenges (6:47)
- Show up #1 [Confirmation Email] (16:50)
- Show Up #2 [The Educator — 5 days out] (11:25)
- Show Up #3 [Social Proof Show-er w/ "At-the-Very-Least" Outcome - 3 days out] (10:24)
- Show Up #4 [One Small Win — 1 day out] (8:39)
- Show Up #5 [The Anti-Bail — 1 hour before] (9:56)
- Show up #6 [Is it Tense in Here? — 10 minutes before] (7:02)
- BONUS: extra examples of show up emails
- Promo Email #1 [Cart Open] (7:21)
- Promo Email #2 [1 Big Question] (8:12)
- Promo Email #3 [The Results Flasher] (14:12)
- Promo Email #4 [The Risk-Remover] (18:43)
- Promo Email #5 [The Objection Tackler] (18:33)
- Promo Email #6 [The Confrontation] (17:52)
- Promo Email #7 [My honest answer to a bold promise] (16:49)
- Promo Email #8 [The Concerned Check-in] (17:41)
- Promo Email #9 [What your offer isn’t] (8:13)
- Promo Email #10 [The Inbox Intruder / Case Study] (26:35)
- Promo Email #11 [Last call] (9:56)
A round-up of your bonuses: 🤩
If you totally hate it, we'll give you a refund. No questions asked. Just do it within 7 days of purchase, m'kay?
Yep. Joining is a risk-free decision.
Here's why we implemented the 7 Day Copywriter Igniter Money Back Promise:
If you're brand new, you might be thinking "how do I even know I'll like this?"
So here's the deal...
I'm a big believer in the idea that action creates clarity. Sometimes you gotta just try a thing out before committing.
So take 7 days to check out the video trainings (I suggest starting from the beginning and going in order).
Hop on the group coaching call this Tuesday. Jump inside the Facebook group and start badgering me with questions. If after your 7 days, you're like "this was a mistake. I'm not into learning this," email my assistant Doreethy at [email protected].
She'll set up your refund.
No questions asked.
No weird rules to "show your work."
And absolutely no hard feelings (I will just be so happy that you at least tried!)
Sometimes you really want to try something, but turns out it wasn't your next perfect move.
I get it.
“Mentorship with Katelyn has taught me the craft of writing email sequences. But just as importantly, she's taught me how to make a business from it. I can't believe how much I've learnt - and created - since I started.
She creates a safe space, both in sessions and in her private Facebook group. Questions are welcome, and she gives a ton of helpful guidance in her answers.
Plus the copy jams, where Katelyn reviews your copy - seriously good. She goes through it with a fine tooth comb. SHE WANTS YOU TO SUCCEED. She teaches you how.
My decision to invest in mentoring with Katelyn was a best-decision-I-coulda-made kinda AWESOME choice.”
- Anna Gretton, Copywriter
"What you need is *actual* feedback from someone that's written for 6 and7 figure coaches AKA Katelyn! She's really in -depth in giving you the exact steps you need to improve your copy!”
- Colleen, The Copy Tea
"I’m an experienced copywriter with 2 years of conversion copy projects under my belt (as of 2023). Still, I will always sign up (and continue) to work with Katelyn as my mentor for as long as she’ll have me.
Her guidance has made me a more confident copywriter and marketer. She’s a true mentor who isn’t afraid to tell you as it is, and show you exactly how to get where you want to go—even (and especially) if you don’t believe you’ll get there.
So trust Katelyn and enjoy the ride. Because with her support + having the Copywriter Igniter in your back pocket to lean on, you’ll amaze yourself and prove your imposter syndrome wrong time and time again.”
- Clare Yeo, Conversion Copywriter + Email Marketing Maven
"I secured a US $4,500 client within my first 4 weeks of working with her. The first client I even pitched since she took me under her wing.
Taking the leap to be mentored by Katelyn was without a doubt the best thing I could’ve done for my copywriting career. It’s not just the insane amount of knowledge she so freely gives, and the templates she openly shares, it’s the heart she shows up with.
Up until then, my fees had been firmly wrapped up in my feelings of self-worth. I was undercharging BIG TIME.
Katelyn gives you ALL the tools to enjoy a successful career, which in themselves will get you where you want to go, but more importantly, she gives a damn. She's there on the sideline leaping about and waving you on with bottles of water and orange slices, all while brandishing a banner with your name on it.”
- Siubhan Green of S. Green Copy
“Katelyn is amazing to work with, her experience and desire to see you win are the perfect blend of support for any copywriter that really wants to move forward! ”
- Ana Gaeta, The Time Bender Trainer
Your experience also includes this...
Monthly Group Mentorship, Friday Co-working sessions & Private Copy Reviews
A student of mine who had purchased TONS of programs once said coaching sessions with me "were the first thing to ever move the needle."
Monthly group mentorship calls are round-table hot-seat sessions where you'll get to coach with me directly.
Copy reviews are submitted to me privately (you'll get the submission form once you're in). You'll receive a 20 minute Loom video with thorough notes.
Friday co-working sessions with your peers is where we meet on Zoom at 11am EST, play get-to-know you game, then turn our cameras off and get to work. It's where you get accountability for whatever it is I've got you workin' on.
I'm a damn good cheerleader.
Ready for me to be yours? *pom-poms sold separately*
Mon-Fri support (for the next 3 months!)
If you can't make the group calls, I've gotchu.
You're getting a free pass to my members-only Facebook community, Copy Cahoots.
Ask me a million Qs, and get a response within 48 hours (usually it's more like 24 hours).
Make high-quality freelancer friends and become someone’s go-to referral when they’re all booked up.
I fired my copywriting clients a year ago to revamp this course because I'm more amped about getting YOU the tools you need to make that first $5k month happen
"Katelyn's integrity & authenticity is unheard of. She goes over & beyond to teach, give, share & inspire. SHE ROCKS!"
- Tinaca Johnson
Here's what makes Katelyn's copy coaching different: She doesn't just give you swipes (but hers are excellent). She doesn't just tell you how to write conversion copy (although she's an incredible teacher). She doesn't just give you all the best tips and resources to sell a new offer (which she does -- with integrity).
The thing that really sets Katelyn apart is that she completely pulls back the curtain on her business and shows you exactly how to create the offer, do it, make it better, and sell it. Nothing is held back -- and it's done with one genuine goal: to make you a better copywriter.
If you're a copywriter or aspiring copywriter who's ready to invest in your copy career -- Katelyn should be the #1 choice on your list for training, mentorship, and ongoing guidance."
- Rachael Darden
"I would highly recommend anyone looking to niche into course creators to sing up for Katelyn's mentorship. Her course is packed with value and our weekly calls have been really fun and full of practical guidance on how to promote and pitch my services. I've loved being a student!"
- Georgina Izzard, Flair Copywriting
This is more than just a mentorship where we whip your copy career into shape. It’s an investment into your future: one where your lofty goals are the norm
Be it jet-setting to London or working from your coffee table in Gucci PJs
Wanna say yes to THAT future, courtesy of your writing skills?
Here’s a bunch of nice things students have said after taking my workshops, grabbing a mentorship session with me, or connecting inside my Facebook Group…
"Katelyn has been so generous with her expertise and knowledge on copywriting since I met her a year before I started this mentorship. Before, I was completely lost with no real vision of where to go. Katelyn provided me with truly invaluable tools and lessons on becoming a professional copywriter that I couldn’t have gotten anywhere else. Since we started working together, I have a streamlined client acquisition strategy, expanded my portfolio, and gotten testimonials that I desperately needed."
-Jackie Nappo, Copywriter
" This course is fantastic. I love the way it's broken down and how Katelyn walks you through step by step. "
- Rachel Lawrence, Future Copywriter
“Katelyn was so much fun to learn from and super generous with the knowledge and tools she shared. She took her time answering all of our questions, even as it crept towards the wee hours of the night. You can sense that she genuinely wants to see you succeed. The entire experience was just tremendously valuable. I got so much more than I expected for the money.”
- Tracy Spring, a workshop student
“The vibe and the workshop was 🔥. She’s patient, fun, and answered every Q with practical answers. Overall, the workshop was pure gold!”
- Kirthika, a workshop student
“She is so talented and professional and brings not just great writing to the table, but also strategy and knowledge to optimize conversion on your sales pages and email sequences.”
- Manu of Your Social Team
“I raised my prices and booked a client for a higher rate! I stuck to my guns even though she quoted me the “standard’ going rate. But all in all, she’s what I consider a “dream” client, and I’m psyched I get to work with her. And instead of me trying to come up with package offers on the fly for my proposal, I quickly referred to the pricing package you helped lay out for me. I’m so grateful we went over them during our call! Thank you for all your help Katelyn!”
- a happy student
Not everyone is cut out for corporate.
But if you’re a creative type, a set-your-own-hours sort, the epitome of an entrepreneurial-at-heart, you deserve to make decent money.
Who cares if you’d rather wear PJs than pantsuits!
If writing to your heart’s content is how you wanna do that,
I got you.
Want the laundry list of what you get?
✨ The full Copywriter Igniter curriculum (40+ video trainings!)
✨3 sixty minute group coaching sessions with Katelyn (once per month for the next 3 months)
✨ Monday-Friday support from Katelyn — ask me anything inside the private Facebook Group
✨ Business, mindset, and copywriting support
✨ 12 Co-working sessions — join Katelyn and fellow Copywriter Igniters every Friday to keep your focus on track
✨3 months access to Copywriter Insider, a private online copywriter community of Katelyn students — use it to become another freelancer’s go-to referral when they’re all booked out
✨ Submit your copy for review (access Katelyn's private copy reviews for the next 12 weeks)
✨Done-for-you pricing menu templates, portfolio templates, onboarding questionnaire, survey templates, etc.
✨Access to my application-only student’s-only Referral List
✨Lifetime-of-the-program access to the Copywriter Igniter
PLUS all 👏 of 👏 these: 🙌
Lauren went from working 3-4 different soul-sucking survival jobs to bringing in over $19K in her first 7 months! She didn't know what a sales page was when she started. Now she's the go-to copywriter for a 7-figure course creator. 💵💖
Christina Galbato (who I wrote a bunch of stuff for that helped her hit her 1st million dollar year) says "if you're thinking of learning from Katelyn, and you're afraid of the investment — she knows her stuff and is an exceptional copywriter." 💫
Tori got the peace-of-mind she needed when it came to all things copywriting!
"Working with Katelyn is such a breeze because she thinks of every step needed and is hands-on, which is something I greatly value. I'm most grateful for her ability to be inclusive, authentic, and understanding when it comes to all things copywriting. I love knowing that someone's in my corner who wants me to have a successful business, launch, and connection with my audience."
- Tori Autumn
Rin FINALLY felt confident enough to go “all in” for copywriting… and ended up being “all booked” out!
“When it comes to learning how to navigate this exciting growing online business world as a copywriter, Katelyn is exactly the kind of mentor you want in your corner. She has that rare blend of supportive leadership and "walking the walk" expertise that's so crucial to ACTUALLY learning.
I'd been dipping my toe into freelance copywriting for years, but didn't know how to take control of my skill set so I could go all in. As a result, in order to make ends meet I was also stuck working various shift jobs that drained my energy, and zapped my creativity for writing.
Since working with Katelyn and going through The Copywriter Igniter, not only am I writing full-time, but I'm now having to tell inquiries that "actually... I'm booked out."
- Rin W, Of Mountains Made
Nicole learned how to tap into her creativity
“Katelyn’s entertaining and practical approach to writing email copy made launching my email campaign super doable and fun! I didn’t have to figure things out for myself and could focus on my creativity instead. I learned a lot of new formulas and strategies that I can apply for other emails as well.”
- Nicole Marie Finch
OH HEEYYYY!
You scrolled down THIS FAR to keep reading?! Ooh yeah there’s *officially* a wordsmith in the house!
Might be going out on a limb here, but I’m guessing you’re also going back and forth about whether or not you wanna join.
YOU ARE ALLOWED TO FREAK OUT ABOUT THE BIG DECISION, mkay?
You totally are.
But only after you make it.
If you need to borrow the confidence of someone who went from being a $15/hour gym receptionist to running her own copy biz that just helped her pay a $1,200 vet bill with ease, it’s yours for as long as you need to finish filling out your enrollment deets.
(probs about 1 minute)
Last time, here's the round-up of what you're getting
✨ The full Copywriter Igniter curriculum (40+ video trainings!)
✨3 sixty minute group coaching sessions with Katelyn (once per month for the next 3 months)
✨ Monday-Friday support from Katelyn — ask me anything inside the private Facebook Group
✨ Business, mindset, and copywriting support
✨ 12 Co-working sessions — join Katelyn and fellow Copywriter Igniters every Friday to keep your focus on track
✨3 months access to Copywriter Insider, a private online copywriter community of Katelyn students — use it to become another freelancer’s go-to referral when they’re all booked out
✨ Submit your copy for review (access Katelyn's private copy reviews for the next 12 weeks)
✨Done-for-you pricing menu templates, portfolio templates, onboarding questionnaire, survey templates, etc.
Plus access to all these bonuses: 🤩
Closing words from people I worked with (in all types of capacities)...
“Working with Katelyn is the most incredible experience. She makes you feel extremely held. She is so helpful. It’s honestly mind-blowing. Her sales page copy that she’s written for The Influencer Bootcamp and The Blogger Bootcamp has helped my business generate close to a million dollars in revenue over the last year.”
- Christina Galbato
"Katelyn came as a recommendation to me from Tarzan Kay. I booked her for a day rate to see how we'd mesh. And HOLY CRAP. It was so awesome working with her. Before the day even ended, I was already asking myself "how can I work with her more?" With the first email she wrote for me — I got the highest click through I have ever gotten in an email. Katelyn goes above and beyond and I just LOVE the emails she writes."
- Dawn Bradley
“Katelyn Collins is a copywriter. She's also Superwoman. I genuinely, I don't think I'd be the copywriter I am today without this fantastic woman.”
- Ami of Amiwrites.com
“My biggest launch to date ($50k!).... F-yes, I will be hiring Katelyn again! Some people just take the paycheck and do exactly what’s outlined, but Katelyn goes above and beyond. As a result of working with her, I ended up hitting my $50k mark. Work with Katelyn. She knows her sh^t and she won't waste your time."
- Celinne Da Costa
“A $25k launch, and my email list was only 200 people at the time! Someone even screenshot one of the emails Katelyn wrote for me and posted it inside a Facebook group to show people what great email looks like.”
- Heather Sager
“I now feel totally confident about sending out emails. I realize that a well-thought email schedule is not spammy, but genius!”
- Rina Makhdoom
I felt like I hit the email jackpot! Not only did I get the emails for my challenge and launch written, it also vastly improved my email game. Since taking her course I've had several people email me to say "this is the best email you've ever written" or "it's like you know me"! I have a slight addiction to online courses and this one far exceeded my expectations.”
- Shelly Criswell
“I felt like a pro writer haha! It helped me write my emails with ease, quickly and was so informative. Love that I will be able to use this over and over for future launches and sequences.”
- Jess Ferrell
"Working with Katelyn is the best investment any copywriter can make. Don’t second-guess, just do it!
The ideas that come seemingly off the top of her head are some of the best lines of copy in my marketing materials, period.
Writing my sales page was feeling like an uphill climb. With Katelyn's help I enrolled the most students I’ve had in my program at one time… and they are also the most engaged humans I’ve worked with so far. The project we worked on was really heavy and Katelyn made it fun and her perspective was invaluable. ”
- Jodie Brown
“I'm a writer at heart and can write lengthy, meaningful, inspirational stories and articles and such but having such a well thought out process to go through, which will give me the ability to share my words in a meaningful and purposeful way with my audience, really took pressure off of me as a busy entrepreneur to not have to overthink this process.”
- Meghan Rose
Got questions?
Email me directly: [email protected]